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Advertising has gone digital — and the lion’s share of it is programmatic, or digital in nature. Digital spending was projected to rise from 58% to nearly 64% of global media advertising between 2020 and 2022, according to eMarketer’s Worldwide Digital Ad Spending 2021 report. Setupad shared findings from a 2021 Statista report that showed the dominance of programmatic advertising: The report predicted that 82% of global digital advertising would be programmatic by 2022. But what is programmatic advertising, and how does it help marketing professionals promote their products and services in this digital advertising age? Programmatic advertising refers to […]