Articles

Brand Engagement Guide for Your Business

January 19, 2022 

The six steps of brand engagement.

Tables of Contents What Is Brand Engagement?Brand Engagement Examples That Help Promote BusinessesHow to Build Brand EngagementBrand Engagement Marketing TacticsHow to Measure Brand EngagementThe Importance of Brand Engagement for Your Business A company’s success depends on the quality of its products or services, its customer base, and its sales and marketing strategy. A well-executed marketing strategy that includes brand engagement can be highly effective at winning repeat business and bringing in new customers. How does brand engagement work? Brand engagement invites customers to interact with a company or its products via social media and other forms of communication. It’s a […]

Children and Technology: Positive and Negative Effects

January 18, 2022 

Tables of Contents Evolution of Children’s Use of TechnologyPositive and Negative Effects of Technology on ChildrenTechnology and Children StatisticsTechnology and Social Interaction in ChildrenEnsuring Safe and Nurturing Digital Environments for Children Imagine spending a year or more of your childhood almost entirely at home: no time in a classroom, no chance to join friends on the playground, and very few opportunities to enjoy favorite pastimes and experience new places, people, and activities. The worldwide lockdowns that helped limit the spread of the coronavirus created a kind of twilight zone for children that put much of their environment off-limits and kept […]

13 Doggy Date Night Ideas

January 14, 2022 

A dog and owner sit on a pickup liftgate for doggy date night.

Spending time with your dog lifts the spirits of both owner and pooch alike. Not only that, petting your furry buddy for just 10 minutes a day curbs your stress and improves your well-being. That’s according to a recent study published in American Educational Research Association Open. Who’s always there when you come home after a tough day with a smile and maybe a chewed-up shoe? National Doggy Date Night on February 3 means it’s time to give back some of that unconditional love. So mark your calendar and start gathering your best doggy date night ideas to get tails wagging. […]

Ways to Promote Gender Inclusivity in the Classroom

January 13, 2022 

Dice form the expression "gender*" (gender star).

Inclusivity in the classroom is just as important as it is anywhere else. Welcoming people with different backgrounds, heritages, and life stories into the classroom community creates spaces in which students can learn freely from one another, not just from authority figures. In addition to improving the well-being and mental health of people with diverse gender identities, inclusive classrooms decentralize the power in the room, making the space a place for ideas to be challenged and explored. Generation Z, born after 1996, is demanding a more inclusive world. More racially and ethnically diverse than any previous generation, according to Pew […]

Preventing Healthcare Cyber Attacks

January 5, 2022 

The data held by healthcare organizations is incredibly valuable, enough so that it may be sold for 10 times more than stolen credit card numbers, according to the American Hospital Association. Healthcare records include highly sensitive information that can leave people vulnerable to financial or identity theft. While medical facilities rely on these records to deliver quality care to patients, using information to make sound medical decisions, they may make healthcare providers vulnerable to cyber attacks or ransomware. Cybersecurity professionals build strategies that protect patients and organizations from would-be cyber criminals. According to the U.S. Department of Health and Human […]

What Is Grief Counseling? Techniques and How It Helps

January 4, 2022 

Tables of Contents What Is Grief Counseling?Benefits of Grief CounselingDifferent Grief Counseling Techniques and InterventionsGrief Counseling for ChildrenGrief Counseling for TeensGrief Counseling for AdultsFamily Grief CounselingGrief Counseling ResourcesThe Importance of Grief Counseling Grief is the emotional response to a loss, typically that of a loved one. Grief can encompass many different emotions — sadness, anger, guilt — as well as have significant mental and physical impacts on those suffering from it. Many people are familiar with the five stages of grief that Swiss psychiatrist Elisabeth Kübler-Ross coined in her book On Death and Dying more than 50 years ago. Kübler-Ross […]

Why Is Diversity Important in the College Experience?

January 4, 2022 

  The United States is more diverse than ever, and the nation will diversify more in the coming decades, according to a 2020 Pew Research report. For example, in terms of race and ethnicity, the U.S. Census Bureau projects that the percentage of Americans who identify as Black, Asian, and/or Hispanic will increase from 40% in 2019 to over 50% by 2044. Why is diversity important in college? Learning alongside people from different backgrounds and cultures prepares students for the real world. Moreover, diversity in college can become a source of strength and joy that enriches a student’s life well […]

Social Media’s Influence on Elections

January 3, 2022 

A user reads political news on a cellphone.

Savvy leaders have often leveraged new media to influence politics. Franklin D. Roosevelt’s adoption of the radio and John F. Kennedy’s use of television bridged communication gaps between politicians and the public to great political success. Social media’s influence on elections was evident in the early 2000s. Barack Obama harnessed social media in his first presidential campaign to rally a majority of voters and win the 2008 election. Around 74% of internet users sought election news online during Obama’s first campaign, representing 55% of the entire adult population at the time, according to Pew Research Center. Social media plays a […]

Should College Athletes Be Paid? Reasons Why or Why Not

January 3, 2022 

Tables of Contents Why are college athletes not getting paid by their schools?How do student athlete scholarships work?What are the pros and cons of compensation for college athletes?Keeping education at the center of college sports Since its inception in 1906, the National Collegiate Athletic Association (NCAA) has governed intercollegiate sports and enforced a rule prohibiting college athletes to be paid. Football, basketball, and a handful of other college sports began to generate tremendous revenue for many schools in the mid-20th century, yet the NCAA continued to prohibit payments to athletes. The NCAA justified the restriction by claiming it was necessary […]

Cryptocurrency for Accounting: Keeping up with the Future

January 3, 2022 

Tables of Contents What is cryptocurrency?The rapid evolution of cryptocurrencyCryptocurrency accounting: How we account for cryptocurrenciesCryptocurrency bookkeeping: How is it different?The future of cryptocurrency accounting Since the first Bitcoin transaction in 2009, the cryptocurrency market has exploded. Over a decade later, the cryptocurrency market is valued at more than $2 trillion, with around 4,000 different cryptocurrencies. Industries such as healthcare and government have adopted blockchain, the computing technology that validates and secures cryptocurrency, to secure their data. As cryptocurrency becomes a common option for transactions and investments, the accounting profession needs to understand cryptocurrency and how these assets are classified […]