Articles

Strategic Communication vs. Emerging Media Strategy

July 20, 2020 

According to recent studies by the Pew Research Center, 69 percent of adults in the United States use social media to connect with friends and family, share content and information, and stay current on news and events. Beyond the ways people use online digital platforms personally, they have also become a major part of business communications. Understanding the influence of these new technologies is useful for organizations across every industry. Equally as critical is the ability to build effective communication strategies that help companies gain competitive advantage. Those considering communications as a field of study can choose to tailor their […]

Traditional Marketing vs. Digital Marketing

July 20, 2020 

Marketing has always been a key component of business strategy. Considering how crucial public awareness of a company can be to its growth, this won’t change anytime soon. What has changed, however, is how marketing can be deployed. Thanks to the internet’s rise, portable tech devices, and apps, an increasing number of companies use digital strategies alongside traditional tactics to create comprehensive marketing campaigns that target new customers and retain existing customers. Although both concepts strive to promote brand awareness and customer connection, it’s important to understand the differences between traditional marketing vs. digital marketing so that effective, well-targeted campaigns […]

Social Psychology vs. Clinical Psychology

July 20, 2020 

Psychology involves the study of behavior and the mind, a discipline with roots in the ancient world that has grown into a thriving field of professionals devoted to the mental health and well-being of millions of patients. As the discipline matured in the 20th and 21st centuries, different approaches to mental well-being have emerged. For students interested in pursuing a career in psychology, one key difference in these approaches is worth exploring: that between social psychology and clinical psychology. Understanding Social Psychology Social psychology can be defined as the study of behavior in a social context, emphasizing behavioral responses to certain […]

Social Media Marketing vs. Traditional Marketing

July 20, 2020 

Marketing strategies have a clear goal. The process behind building a campaign that gets a product or service in front of the right people, however, is a bit more complex. Thanks to the internet’s influence and the ever-evolving influx of apps and social media platforms, connecting with the target audience is far more layered than it was at the turn of the 21st century. Those interested in pursuing marketing careers must understand the importance of creating strategies that can incorporate social media and traditional marketing, as the failure to do so can inhibit a campaign’s scope and limit its effectiveness. […]

Psychology vs. Counseling

July 20, 2020 

The range of human emotions is wide, varied, and complex. Every experience and memory we have affects us differently and influences the way we might respond to new experiences. Navigating human psychology requires emotional intelligence and an ability to read people, as well as a deep understanding of what drives human behavior and what makes us act, think, and feel the way we do. Psychology Overview Psychology is the study of human behavior as influenced by our conscious and unconscious minds. Psychologists study the brain and its expressions through counseling, therapy, and other strategies, rather than a direct clinical evaluation. There […]

Marketing vs. Communication: Which Degree Is Right for You?

July 20, 2020 

Organizations rely on effectively communicating their goals to the end consumers and keeping their messaging consistent. Brand consistency can increase revenue by between 10% and 20%, according to 2021 data from Marq. Companies need strong communicators to articulate their messages and reach target audiences as they evolve. Still, those interested in brand communication as a career may need clarification about which degree to pursue to build the foundation in this area: marketing or communication. Marketing and communication degree programs are both focused on information sharing, but they vary in their end goals. Both provide good training for establishing relationships while […]

Information Security Analyst vs. Database Administrator

July 20, 2020 

Humans generate a mind-boggling amount of data each day, and the numbers keep growing. According to the World Economic Forum, by 2020, there will be 40 times more bytes of data stored around the globe than there are stars in the observable universe. That data can come in the form of emails, social media posts, or internet searches — all generated by apps, financial transactions, store purchases, and more. Every click, GPS ping, and Spotify stream is data. All this information is then kept on servers and in cloud storage around the globe. As the amount of data grows, so […]

Healthcare Management vs. Healthcare Administration

July 20, 2020 

Healthcare facilities don’t run themselves. Hospitals, outpatient operations, psychiatric institutions, and other organizations rely not only on doctors, nurses, and technicians but also on business-minded professionals who handle personnel and financial management. Healthcare professionals learn how to treat patients and manage illnesses, but it’s not their responsibility to balance budgets, run information systems, or lead these organizations, some of which employ hundreds of people. It takes managers and administrators, whose education combines business principles with knowledge of the healthcare landscape, to fill those roles. Healthcare management and healthcare administration professionals have similar work environments but different duties in the healthcare […]

Content Marketing vs. Digital Marketing

July 20, 2020 

Without marketing, even the best products and companies can struggle to make an impact. If consumers don’t hear about the product, they’ll never buy it. If companies don’t market themselves, no one will know about them. With effective marketing strategies, businesses can shape how people perceive them and their products. Modern marketing has gone digital, extending beyond the old standbys of television ads, billboards, and radio spots. Today’s tools enable companies to “micro niche”: target specific demographics and track the actions of potential customers. Two popular forms of online advertising are content marketing and digital marketing, which need specialized professionals. […]

Community Manager vs. Social Media Manager

July 20, 2020 

Careers in communication involve interaction. Whether a position relates to media outlets, business tactics, or matters of public interest, high-quality audience engagement is foundational to any successful communication-based strategy. Controlling this engagement is also important; with the proliferation of online and web-based platforms giving customers a stronger voice, steering the conversation to foster strong public relationships and place an entity in a positive light is more important than ever. Because of this, community managers and social media managers can be crucial players in a business’s growth strategy. While they share some similarities, it’s important for students interested in a communication […]