Articles

What Is Digital Media? All You Need to Know About This Booming Industry

March 4, 2020 

The word “media” applies to many things in the 21st century, from mass media to news media, and traditional media to the many emerging forms of digital media. While you can likely come up with several different examples –– and almost certainly you take in some form of media in your everyday life –– it can be difficult to succinctly define the word.  It comes from the Latin medius or medium, which means “the middle layer.” Media is an expression that brings some type of information or entertainment from one body to another. Before the advent of the digital age, the most popular […]

What Is an Early Intervention Program? Resources and Tips to Get Early Care

March 2, 2020 

In 2016, the medical journal Pediatrics published a study about developmental milestones. Researchers collected data on 599 children, noting when they first learned to stand, crawl, and walk, as well as the cognitive abilities each child displayed by age 4. The results seemed clear: The researchers stated in their report that “the age of achieving motor milestones may be an important basis for various aspects of later child development.” This study added to the wealth of evidence that developmental milestones — particularly motor milestones — are an important part of a child’s growth in the formative years. However, some children […]

Types of Speech and Language Disorders

March 2, 2020 

On the evening of September 3, 1939 — the day the United Kingdom declared war on Germany — King George VI delivered a speech to the people of his country. He began, “In this grave hour, perhaps the most fateful in our history, I send to every household of my peoples, both at home and overseas, this message, spoken with the same depth of feeling for each one of you as if I were able to cross your threshold and speak to you myself.” The speech not only comforted and galvanized a nation but also prompted other political leaders to […]

Athletics by the Numbers: How Can Data Analysts Help with Sports?

February 28, 2020 

For most of Major League Baseball’s existence, there were only a few statistics that writers, managers, and owners cared about: batting average, home runs, and runs batted in (RBI) for players, and wins and earned run average (ERA, or the approximate number of runs allowed every nine innings) for pitchers. They judged the best hitters by how many home runs they slugged and how many runs they drove in, and they determined the best pitchers by how few runs they allowed. That was it, from the early 1900s all the way to the early 2000s. Once front offices brought in […]

Marketing in the 21st Century: How Does Digital Media Affect the Marketing Mix?

February 28, 2020 

A successful product launch is the result of months of work. First, there is product development, an idea sparking a design and then later the final product or service, but that’s only the beginning. Once the product is ready, it takes a skilled marketing team to understand the product’s market, potential customers, and how to reach them. The team also must consider the company’s advertising budget and determine the best way to deploy videos, static advertisements, and other product placement to maximize exposure and returns. Digital media has changed the way that marketing professionals perform their work. Traditional marketing methods […]

Expanding Educational Horizons: Why Get a Doctorate in Education?

February 28, 2020 

Working in a college or university is a dream job for many academics. There, they pass their knowledge along to their students, and in many instances, they can pair teaching with research. Once they’ve earned an advanced degree in a specific discipline and often several years of work experience, they may be able to gain an adjunct, full-time, or even tenure-track position. However, after several years of working as a full-time professor, they might realize they could do even more in a different position in higher education. Department head, admissions director, college administrator, and other roles in higher education all […]

Design in the Digital Age: Must-Have Tools for Graphic Designers

February 28, 2020 

The world of graphic design has changed. Today, a picture taken on a smartphone can provide source material for dozens of graphics. Take the T-shirt business, for example. In the latter half of the 20th century, T-shirt designers spent weeks or months on designs, printing runs for brands they knew would sell and last. Modern designers use pictures, digital drawings, and advanced software to create new designs in hours. Succeeding in graphic design requires more than pure visual creativity and skill. Graphic designers who take advantage of must-have tools will stand out in their field. Read on to learn more […]

Digital Communication Essentials for Boosting Organizational and Personal Brands

February 20, 2020 

Digital communication is crucial to branding in today’s internet landscape. Before the digital age, communications professionals had to navigate print media, TV, radio, and billboard advertising. While those channels are still important, current professionals must be well-versed in digital platforms, such as social networks, email, messaging apps, and blogs. According to the UNESCO Broadband Commission for Sustainable Development, the majority of the world’s population now has access to the internet, and that percentage continues to grow. In 2019, 54.8% of all global households had internet access, and brands are doubling down on strategies to engage with those users. Harvard Business […]

Big Data and Data Mining: The Role Data Mining Plays in Big Data

February 13, 2020 

Digital technology makes it easier than ever to gather data about people and their behaviors. When people enroll in customer loyalty programs at grocery stores, for example, they benefit by saving money. The stores also benefit, however: Every time customers make a purchase and swipe their loyalty cards, the stores digitally record the products they buy. The stores can also see what products customers are interested in by tracking the links they click in loyalty program emails. The stores can then target future marketing accordingly. If a customer always buys a certain laundry detergent, for example, the store may send […]

Inspiring a Love for Numbers: Qualities of a Good Math Teacher

February 13, 2020 

A middle school class is struggling with percentages and adding decimals. The teacher has tried explaining the concept in different ways, such as modeling it and using tools in class to demonstrate it visually, with limited success. The next step in explaining these complex ideas is making the concept relevant to the real world, so the teacher plans a field trip to a local restaurant. The students enjoy a meal together, and then the learning happens. When the bills arrive, the teacher explains how to calculate a tip in percentages, and then the students practice calculating their own tips and […]