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In the past 10 years, the advertising industry has shifted. With the rise of social media, new methods of capturing metrics and changing customer values have fundamentally altered marketers’ relationship with their audience. According to the Pew Research Center, messaging and buying habits of younger consumers — including millennials born between 1981 and 1996 and members of Generation Z, born between 1997 and 2012 — have also impacted the marketing landscape and the future of advertising. If you’re intrigued by these shifts, this is exciting news, and an opportunity to be on the cutting edge of the future of advertising. […]