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Social media is more than a fad; it’s a way of life. It’s how individuals and influential brands speak to each other, potentially gaining followings of thousands, if not millions, of their peers. While social media platforms have existed since the mid-90s, the release of Facebook in 2004 marked its transition into an established part of our culture. These days, you’ll be hard-pressed to find someone who doesn’t have a social media account. Their ease of use and the ubiquity of camera-equipped mobile devices allow people to interact instantly and constantly from around the world, sharing everything from the mundane […]