Social media is more than a fad; it’s a way of life. It’s how individuals and influential brands speak to each other, potentially gaining followings of thousands, if not millions, of their peers. While social media platforms have existed since the mid-90s, the release of Facebook in 2004 marked its transition into an established part of our culture. These days, you’ll be hard-pressed to find someone who doesn’t have a social media account. Their ease of use and the ubiquity of camera-equipped mobile devices allow people to interact instantly and constantly from around the world, sharing everything from the mundane […]
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Staying up to date on industry trends is a cornerstone of strong business administration. Monitoring trends enables businesses to stay competitive, as a 2022 report in Forbes noted, including being able to: Recognize new consumer behavior Remain apprised of what competitors are doing Comply with changing regulatory requirements Future trends in business will shape how technology and business intersect, influence the marketing landscape for all types of enterprises, and set the stage for the introduction of new products and services that consumers will demand. As future business leaders, individuals who are enrolled in a bachelor’s in business administration program can […]
The world of work is changing quickly. As technology evolves, so do the needs of the job market — and the types of careers in demand for the future. Being prepared for that future starts with understanding the industries with the most potential for tomorrow’s job seekers, the careers within those industries that are in high demand, and the skills you’ll need to thrive on the job. Overall, the U.S. job market is promising; the U.S. Bureau of Labor Statistics (BLS) projects a 4% increase in employment between 2019 and 2029. Leading the pack of the best careers for tomorrow’s […]
Almost every aspect of today’s world involves information technology, from the economy to business to our day-to-day lives. We can send information to the next cubicle or across the world in an instant. Devices connect us to our health, homes, and families more than ever before. The future of information technology lies in the educated professionals who develop and implement it. What Is Information Technology (IT), and What Are Some IT Trends? The IT field continues to shift and grow to meet the needs of an evolving modern era. In short, IT refers to the complex web of systems that […]
The reinvention of the financial industry to meet 21st-century needs has resulted in a merger of finance and technology — creating the field of fintech (financial technology). Fintech businesses have emerged to deliver services traditionally offered by banks and credit unions, providing expanded access and increased competition. To equip finance leaders of tomorrow with required skills in data, information technology (IT), and other critical competencies, university programs in finance increasingly gear their curricula toward innovations in fintech. If the opportunity to be on the cutting edge of a new field excites you, it’s worth considering an online degree in finance. […]
Whether you call it an art or a science, public relations is a craft that requires undeniable skill, knowledge, and determination from those who choose to work in the industry. This field mixes emotion and logic to succeed, and can be equal parts demanding and satisfying. The field continues to grow, and the U.S. Bureau of Labor Statistics expects there will be 22,900 new public relations positions created from 2016 to 2026 — which should provide ample employment opportunities for anyone interested in public relations. The Definition of Public Relations The Public Relations Society of America defines public relations as […]
The “Me Too” movement, which focuses on the experiences of sexual violence survivors, has earned a large response in part because sexual harassment and sexual assault impact people every day. What is the Me Too movement? The Me Too movement is an effort to effect social change, organized primarily through social media, where it’s often expressed as #MeToo. Originally founded in 2006, it became prominent both online and in the mainstream in late 2017, when several high-profile actresses opened up about their experiences with sexual harassment in the film industry. Since then, the movement has provided a source of solidarity for […]
Latino and Hispanic students are a rapidly growing demographic who face many unique challenges and opportunities in education. For many of these students, attending college is often not economically feasible, which means they may not pursue higher education due to a lack of financial resources. However, due to the rapid growth of this population, as well as a desire to increase representation in higher education and the job market, many different resources and scholarships are becoming available to help Latino and Hispanic students afford college. In this resource, the demographics of Hispanic and Latino students will be explored, as well […]
In the age of smart TVs, smartphones, and smart refrigerators, it makes sense to have smart advertising. Today, consumers experience personalized, targeted ads that cater to their particular interests and demographics, rather than ads that are not relevant or useful to them. To deliver this type of personalized experience, it takes a digital marketing professional who can leverage the latest advertising trends and technologies, including smart speakers, data-driven creativity, local influencers, and marketing automation. The future of marketing belongs to those who are able to use these tools to improve and personalize the customer experience. Earning an online bachelor’s in […]
The ubiquity of internet access has leveled the retail playing field, making it easy for individuals and businesses to sell products without geographic limitation. In 2020, U.S. e-commerce sales, receiving a boost due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales, according to e-commerce information source Internet Retailer. The growth of e-commerce has not only changed the way customers shop, but also their expectations of how brands approach customer service, personalize communications, and provide customers choices. The future of online shopping depends on savvy professionals who can create a personalized, engaging virtual shopping […]