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With 72% of Americans using some type of social media, according to Pew Research Center, social media platforms serve a multifaceted role that can be a boon or bust for an organization’s public relations efforts. Effective use of social media sites requires responsibility and carefully nuanced messaging that’s not only appropriate for the product or service but also fits the present cultural environment. Social media platforms provide a cost-effective way to stay in front of current and prospective customers and engage with them regularly on a personal level. These platforms also help to position a brand’s product or service within […]