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Instagram marketing strategies for e-commerce businesses

September 1, 2020 

Instagram, the most popular photo-sharing social media platform, boasts 1 billion monthly users, with 500 million people interacting with Instagram Stories every day. With such a large base of potential customers, Instagram is a key social media platform that should be part of every brand’s marketing strategy. To learn more, check out the infographic below created by Maryville University’s online Master of Arts in Strategic Communication and Leadership program. How Instagram became the No. 1 photo-sharing app Instagram’s success story is one for the history books. What started as an app inspired by a love for fine whiskey and bourbon […]

Victim Advocacy: Guide to Supporting Survivors of Domestic Violence

September 1, 2020 

Tables of Contents What Is a Domestic Violence Victim Advocate?Types of Domestic ViolenceDomestic Violence FactsWhere to Find Victim Advocate TrainingThe Future of Victim Advocacy Victims of domestic violence need access to lifesaving information and emotional support to navigate the legal system, seek justice, and heal. That’s why domestic violence victim advocates are a vital resource. These professional advocates help victims receive the resources and assistance they need to cope and move forward as survivors. Victim advocacy is a rewarding, complex profession, which requires the development of core interpersonal skills and crisis training experience. Read on to learn more about what […]

Animation Tools and Software for Digital Artists

August 28, 2020 

In animation’s early days, artists used pencil, paint, and paper. Today, the growing use of digital tools opens up new and exciting opportunities for artists. Digital artists seeking to enter the global animation industry, valued at $264 billion as of 2019, have many career options. Creative disciplines in the field include film, virtual reality, animated character design, game design, and education. Animation industry and career resources: Animation. This interdisciplinary, international, peer-reviewed journal focuses on scholarly animation research.Animation World Network. This resource brings together information about the animation field, covering areas such as film distribution, commercial studio activities, licensing, and animation technologies.Animation Magazine. With an […]

Evolution of the Esports Industry: An Inside Look at This Booming Sports Field

August 28, 2020 

Playing video games was once just a hobby chiefly popular among teenage boys; today, it’s an industry expected to surpass $1.5 billion by 2023, according to Business Insider. According to Forbes, “Esports is fast on its way to becoming the most financially lucrative market on the planet, thanks to huge exposure and interest in major tournaments.” Celebrities, investors, and big brands are seizing the opportunities in this booming market by forming partnerships and making investments. To learn more, check out the infographic below created by Maryville University’s online Bachelor of Science in Rawlings Sport Business Management program. The Appeal of […]

Maryville Online EdD: The Impact of COVID-19 on Higher Education

August 18, 2020 

Transcript Dr. Christopher Gearin: My name is Dr. Chris Gearin. I’m the Director of the Higher Education Leadership program at Maryville University and I’m also faculty in the program. It really has been a change to the landscape as far as everything is switching to online. So schools have been forced to move everything online. Some are more prepared than others. What people are seeing as online learning at some places is emergency remote learning, as opposed to online learning. But it really has had a tremendous impact on higher education. I think online has adapted over time to become […]

6 Media Planning Strategies to Grow your Marketing Efforts

August 18, 2020 

Tables of Contents What Is Media Planning?Media Planning StrategiesSteps to Developing a Media PlanMedia Planning vs. Media BuyingMedia Planning and Marketing You’ve probably heard it before: “The medium is the message.” But who said it? Why does it matter in the world of media planning? The declaration comes from Chapter 1 of Canadian communications scientist Marshall McLuhan’s 1964 book, Understanding Media: The Extensions of Man. McLuhan helped illuminate the power of language, images, and the mode of message delivery to influence human thought and behavior. Marketers and professional communicators must know how to harness that power to deliver messages to […]

What Is Investment Banking? Definition, Careers, and Salary

August 18, 2020 

Tables of Contents Investment banking DefinitionInvestment banking salaryHow to get into investment bankingPrivate equity vs. investment bankingConsulting vs. investment bankingOther investment banking career Companies call on investment bankers to help them manage their finances. Whether a company is issuing stock, developing a game-changing technology, or looking to finance a facility’s expansion or other large capital investment, investment bankers offer the services and support to make it happen. To answer the question, “What is investment banking?” consider that in a typical working day, an investment banker may perform any of these tasks, as The Balance Careers explains: Help companies raise funds […]

Literature Major vs. English Major: To Be (One) or Not to Be (the Other)?

August 18, 2020 

The written word is powerful. It communicates ideas, inspires change, and allows us to understand our past and plan for the future. If you love the written word, you may seek a degree that allows you to deepen your understanding of this art form. At a glance, you may think that a degree in literature and a degree in English are the same. But there are important differences between a literature major and an English major. As you explore the opportunities that each program may offer, consider how an online bachelor’s degree in English could further your career. Literature Major […]

Choosing a Career Path: Communication vs. Business Degree

August 14, 2020 

The worlds of business and communication are clearly intertwined, often occupying complementary roles. People with a background in business have knowledge of marketing and statistics, as well as a strong grasp of financial forecasts and cash flow. Communication professionals may examine the results of business initiatives and relay that information both internally and externally. These two different sides of business operations require different skills on a daily basis, though teams in either discipline often collaborate on communications and messaging to drive the overall success of a business. The path to a communication career differs from that to the business world; […]

Entering the Financial World: Comparing Economics vs. Business Degrees

August 14, 2020 

While modern technology can make the world feel smaller, the global economy keeps getting bigger — soaring from $70 trillion in 2015 to more than $85 trillion in 2018, according to the World Bank. Each day, billions of dollars change hands, in purchases at local businesses and trades on global markets. New markets can go global overnight, transforming the financial landscape. It takes the specialized knowledge of economists, market analysts, business executives, and investment specialists to successfully navigate today’s complex marketplace. Students who want to work in finance, economics, or business usually must have a college degree to enter the workforce. […]