
Organizations rely on effectively communicating their goals to the end consumers and keeping their messaging consistent. Brand consistency can increase revenue by between 10% and 20%, according to 2021 data from Marq. Companies need strong communicators to articulate their messages and reach target audiences as they evolve. Still, those interested in brand communication as a career may need clarification about which degree to pursue to build the foundation in this area: marketing or communication. Marketing and communication degree programs are both focused on information sharing, but they vary in their end goals. Both provide good training for establishing relationships while […]