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Table of Contents What is Crisis Management?Crisis Communications TipsCrisis Communications ExamplesHow to Write a Crisis Communications PlanCrisis Communications on Social Media A badly handled PR crisis can have a negative impact on companies for years, driving away customers and damaging brand reputation. Images like a doctor being dragged off a plane (remember the United Airlines debacle?) or hashtags like #DeleteUber tend to linger in the public’s mind. However, when a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Businesses of all types and sizes must develop crisis communication strategies to prepare for […]