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The world of marketing is going digital. According to the business publication CMO, digital marketing will account for 87% of companies’ marketing budgets by 2022. Americans spend a lot of time engaging with digital platforms, including an average of two hours a day on social media alone, according to Entrepreneur. That trend doesn’t look like it will slow down anytime soon. Smartphones, smart watches, smart billboards, computers, and tablets all offer opportunities for companies to market their products and services digitally. Marketing professionals must equip themselves with the skills and tools to take advantage of these trends, marketing to consumers […]