Blog

Ask any marketing or communications professional to create a new campaign or strategy, and one of the first questions he or she will ask is, “Who’s my target audience?” Effective marketers know that it’s essential to have a comprehensive understanding of the audience they’re trying to reach, from general demographics and core values to communication preferences and online habits. And while marketers have given a lot of attention to understanding the millennial audience, there’s a new generation for marketing professionals to begin to target: Generation Z. These frugal, tech-savvy, and socially conscientious youths are coming of age, and with billions […]

The U.S. workforce is changing. Key forces driving its transformation include ongoing advances in technology, an aging population, and a shift in energy consumption in response to climate change. While the technological, social, and economic factors reshaping future industries and the labor force present challenges for workers and employers alike, they also create exciting career opportunities for those who prepare to meet them. Robots and automation, for example, are predicted to displace some 20 million manufacturing jobs by 2030, according to a study by Oxford Economics. However, automation has the potential, over time, to create as many positions as it […]

Work-life balance is a desirable goal that we tend to fall short of attaining. Meeting the demands of a heavy workload and maintaining healthy relationships outside the office, including your relationship with yourself, are equally important. Favoring one over the other can cause stress and negatively affect a person’s mental and physical health. Thanks to technology’s ability to blur the lines between work and life through smartphones and social media, achieving work-life balance can feel tougher to do than ever before. If you struggle with maintaining a work-life balance, you’re not alone. Americans as a whole have a tough time […]

Choosing a college major is among the most critical decisions prospective students will make in their lives. Identifying a field that’s both interesting and practical can keep students engaged in their coursework while improving their post-college career prospects. In today’s competitive job market, students looking to land well-paying jobs are wise to consider their end goal from the beginning. Deciding on the right course of study to prepare for a rewarding career means knowing which careers are in demand. Jobs with six-figure salaries are on the rise in growing industries such as healthcare and technology. While some senior positions require master’s […]

Overall enrollment in colleges and universities may have declined in recent years, but enrollment in online education programs continues to trend upward. According to the National Student Clearinghouse Research Center, roughly 17.9 million students were enrolled at postsecondary institutions in the fall of 2019, falling below 18 million for the first time in a decade. A year later, overall postsecondary enrollment dropped another 3.3%. Conversely, in the fall of 2018, 16.6% of all undergraduate and graduate students studied exclusively online, up from 15.7% the previous year, according to the National Center for Education Statistics (NCES). Additionally, in the fall of […]

Image Source  Paying for college is a top concern for many students in America today. Even just a generation ago, a student’s primary concern was more about getting into the college they preferred, instead of about being able to afford college at all. Now, young students are trying their best to budget and save up in order to afford a college education, and are planning ahead for how they will pay off their student loans. As important as FAFSA is for most students, there are other options available to help students pay for their college education: mainly scholarships and grants. […]

Americans are living much longer today than they did even 50 years ago. As life expectancy increases, the challenge of caring for an aging population increases as well. In order to meet this challenge, some young people are going into careers in senior living, choosing to take care of their elders in specialized settings designed specifically to cater to a wide range of needs. The World Health Organization identifies both the prevention of certain chronic illnesses and greater access to medical care in developed nations as driving forces behind the growing elderly population. As people are able to stave off or completely avoid […]